📶Retention

Retention measures how loyal users are to the game.

1. Overview

The graph shows the percentage of players returning after a certain period of time from the time of installing the game.

For example, Figure 1.1 shows that the percentage of players reopening the game after 2 days from the time the player installs the game is 14.67%. We see that the Retention chart will approach 0 because players gradually stop playing the game.

Figure 1.1. Retention chart overview

2. Retention table

The retention table shows details about DAU, the percentage of players returning day by day

For example: Figure 2.1 shows that on April 25, 2023, there were 6224 users who installed the game for the first time, then 1 day (Day 1) the number of players who continued to open the game from that user set is only 1960 users, corresponding to 31.49%, similar to Day 2 only 1090 users or 17.51%

Figure 2.1. Retention table